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How to use Instagram hashtags

HOW TO USE INSTAGRAM HASHTAGS

Instagram Hashtags 2022: Why hashtags are important for Instagram and how to use them.


Struggling with your social media strategy? We are here to help! Social media advertising is growing in popularity, and more and more small businesses are using it to market themselves. Consistent posting to Facebook and Instagram is a great way to be seen by a lot of consumers, as long as you’re doing it strategically and with the proper social media tools. That is where using hashtags (or #s) correctly is incredibly important for small businesses.


These fun little caption words and phrases with no spaces can have a huge impact on the efficiency of your social media marketing efforts. Hashtags make it easier for people to find information around a particular theme, product, interest, or hobby. Instagram users use it to filter information and you as a small business can use hashtags to reach your target audience and grow your Instagram following.


When used correctly, hashtags expand your influence, your Instagram reach, and gain more followers and engagement. A good hashtag strategy will help consumers cut through the clutter of digital information, and direct them to what they’re looking for… your service or product.


So how do you create a hashtag strategy? Here are a few things to take into consideration when choosing your hashtags.

  • Make It Memorable

    • Choose hashtags that are short, memorable, and relevant to your topic

  • Be Clear

    • Don’t be overly clever or obscure. There’s a fine line between “too general” and “too obscure”.

  • Watch Your Competition

    • Pay attention to other influencers in your industry. Find another successful influencer and look at what hashtags they are using.

  • Find the Sweet Spot

    • Type different hashtags into the search bar of the social media platform you are using to see how many followers they have. If they have millions of followers, you will get lost in the mix. If they have less than 500 followers you won’t be seen by many viewers either.

  • Don’t Get Blacklisted

    • Don’t copy/paste the same hashtags to every post or you’ll get shadow-banned by Instagram because it thinks you are a bot.


Coming up with a hashtag strategy isn’t overly complicated, it just takes time. Whether you’re just starting out in social media marketing or you’re a seasoned professional, it’s always a good idea to take a look at the reach and engagement of your posts. You not only want to be seen by many sets of eyes, but you want them to be the eyes of consumers who will take interest in your product or service. Looking for social media training? There are plenty of opportunities! And as always, Proof Marketing is here to help you with your social media marketing strategy.

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