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How to use Instagram hashtags


Instagram Hashtags 2022: Why hashtags are important for Instagram and how to use them.

Struggling with your social media strategy? We are here to help! Social media advertising is growing in popularity, and more and more small businesses are using it to market themselves. Consistent posting to Facebook and Instagram is a great way to be seen by a lot of consumers, as long as you’re doing it strategically and with the proper social media tools. That is where using hashtags (or #s) correctly is incredibly important for small businesses.

These fun little caption words and phrases with no spaces can have a huge impact on the efficiency of your social media marketing efforts. Hashtags make it easier for people to find information around a particular theme, product, interest, or hobby. Instagram users use it to filter information and you as a small business can use hashtags to reach your target audience and grow your Instagram following.

When used correctly, hashtags expand your influence, your Instagram reach, and gain more followers and engagement. A good hashtag strategy will help consumers cut through the clutter of digital information, and direct them to what they’re looking for… your service or product.

So how do you create a hashtag strategy? Here are a few things to take into consideration when choosing your hashtags.

  • Make It Memorable

  • Choose hashtags that are short, memorable, and relevant to your topic

  • Be Clear

  • Don’t be overly clever or obscure. There’s a fine line between “too general” and “too obscure”.

  • Watch Your Competition