Our Work: Makana Wild

Location: Honolulu, Hawaii 

Services Provided: Messaging • Web Design • SEO

The Client

Makana Wild provides high-quality, sustainably sourced meats that honor Hawaii’s rich culture and natural beauty. Every bite reflects Makana Wild’s mission to deliver premium, clean nutrition while preserving the Hawaiian islands that so many call home.

Makana Wild offers wild-harvested venison and grass-fed beef products free from hormones, antibiotics, and anything artificial. Through partnerships with local hunters and ranchers, their products are lean, high in protein, and sourced with a deep commitment to conservation and responsible land management. It’s a movement rooted in Hawaii’s ranching heritage, natural beauty, and a deep respect for the land.

Founder Ignacio Fleishour has lived a life immersed in nature, through hunting, ranching, farming, and global conservation work. His guiding philosophy, “Feed people spirit,” reflects a belief that how we treat the earth and its resources directly impacts our physical, mental, and emotional well-being.

What Makana Wild Needed

When Makana Wild first approached us at Proof Marketing, they had a powerful mission and premium products. They just needed help translating that into a compelling digital brand experience.

The goals:

• Clarify brand messaging

• Build a custom e-commerce website that honors their values

• Improve search visibility to attract like-minded customers

Makana Wild's commitment to ethical sourcing, land stewardship, and health-forward nutrition was there, but their digital presence wasn’t telling the full story. With a brand rooted in Hawaii and focused on nourishing both body and land, the challenge was to build a digital presence that honored Makana Wild’s values while making it easy for customers to shop.

Our Approach

We began by honing in on messaging that would resonate.

Makana Wild's one-liner.

We clarified the brand’s voice and story, distilling Makana Wild’s essence into text perfect for bold graphics.

“Feed the Wild Within You” became a simple but powerful call to action that reflected the adventurous, health-forward lifestyle of Makana Wild’s customers.

We developed a tone of voice that balances rugged, natural energy with warmth and island culture. Every word, from homepage headlines to product descriptions, was crafted to communicate the brand’s commitment to sustainable sourcing, wild harvest, and nutrient-packed snacks.

Web Design That Reflects the Land

Makana Wild’s new website was built to immerse users in a story of sustainability, wild beauty, and local flavor.

We drew inspiration from the land, using topographic overlays, organic textures, and natural tones like warm reds and earthy browns to ground the design in place. Powerful imagery, dynamic layouts, and thoughtful UX made the site feel bold, clean, and modern, while honoring the land and process behind each bite.

The design prioritized:

• Simplified product navigation

• Streamlined checkout to boost conversion rates

• Mobile functionality for on-the-go shopping

SEO for Sustainable Growth

To complement the visual and messaging work, we implemented a full SEO strategy to ensure long-term visibility and user accessibility.

This included:

• In-depth keyword research around wild meat, venison jerky, and sustainable protein

• On-page optimization of product listings, metadata, and alt tags

• SEO-driven copywriting to appeal to both users and search engines

The result: a site that doesn’t just look beautiful, but also drives traffic and makes sales.

The Outcome

Makana Wild now has a digital presence that fully reflects its values, products, and future. The final result is a brand and website that are immersive, intentional, and built to scale, just like their mission.

From the powerful messaging and visuals to the smooth customer journey and search-optimized content, every element works together to honor Hawaii’s land, nourish the body, and support local hunters, ranchers, and communities.

We’re proud to support a brand that’s doing so much, from creating delicious snacks to promoting health, honoring tradition, and helping preserve the sacred land they call home.

Explore the site at makanawild.com

Want help sharing your mission, marketing your meat, and growing your sales? Book a free discovery call at proofmarketing.com